The SLA International Conference at the McCormick Center features two leading Filipino leaders from the U. S. advertising and marketing research industry. Beth Uyenco, (a Gintong Pamana Awardee) SVP of International Research, comScore, Inc. and Grace A. Villamora, Consultant on Knowledge Management, join a panel of expert speakers on the impact and implications of social media in advertising and marketing campaigns.
Seen in the photo from left to right are Hugh Allspaugh, Executive Director of Consulting, Ogilvy & Mather, Grace A. Villamora, Pat Palmer, Partner, VSA Partners; Beth Uyenco, and Susan Berkman, SLA Advertising & Marketing Division Chair. About 3,500 international members, from 30 countries, attended the Chicago conference. SLA, established in 1909, is a non-profit global organization for innovative information professionals and their strategic partners, working in corporations, academic institutions, government agencies, and non-profit groups. It serves 9,000 members in 75 countries. SLA has headquarters in the Washington D. C. area.